Ferrero has always been dedicated to taking on solid commitments and paying the utmost attention to People and the Planet, giving this precedence over its financial goals. This tendency is inherent to the company’s DNA and is symbolically represented in a letter that Michele Ferrero sent to company employees in 1957, when he took the leadership:
”I personally pledge to dedicate everything I do and all my intentions to our company, so that it may continue its journey in the same light that my father and my uncle gave it, assuring you that I will only feel satisfied once I am able, with concrete facts, to ensure you and your children a safe and peaceful future.”
Our Executive Chairman Giovanni Ferrero continues to guide the Group in this same light:
”Tradition and innovation are inherent to Ferrero's DNA. If I had to find a metaphor, I'd say that tradition is like a bow. The further back we pull the string, the further forward we can fire the arrow of modernity, of vision, of innovation.”
We follow the product’s life cycle, from sourcing the raw materials to distributing. The primary objective? Offering consumers products of the highest quality and freshness.
The excitement of being part of a company unique in its ability to innovate, due to its leap towards the future, for respecting its consumers and for its attention to people.
The old age is a time of appreciation when the social capital of each individual is truly valued – the values, experiences, wisdom and humanity that characterize the elderly.
Ferrero is providing women with the possibility of a job, by motivating them to build a career.
MICHELE FERRERO ENTREPRENEURIAL PROJECT