The kid-friendly snack is the latest U.S. launch from the Kinder® brand, which also includes Kinder Joy, Kinder Bueno, and Kinder Chocolate

Jan. 17, 2025
Kinderini -- crunchy shortbread cookies with the high-quality ingredients and unique taste of Kinder in a variety of fun facial expressions -- are now available in the United States. With no artificial colors or preservatives and convenient packaging, kid-friendly Kinderini are perfect for lunchboxes, car rides, or after school snacking.

“Bringing Kinderini to families in the U.S. is an exciting milestone for the Kinder brand,” said Catherine Bertrac, Senior Vice President of Marketing at Ferrero. “This snack has brought joy to children and parents in other parts of the world, and we can’t wait for American families to make it a part of their day.”

Ferrero's Kinder brand is the #1 chocolate brand in the world. It was first introduced in the United States with Kinder Joy in 2017 and has since introduced Kinder Bueno, Kinder Chocolate, seasonal products, growing into a half billion-dollar power brand in the market. The addition of Kinderini represents the Kinder brand's entrance into the U.S. cookies category.

Kinderini is now available in 8.8 oz bags at major retailers nationwide and online. For more information, visit kinder.com and follow Kinder on social media at @kinderus.