February 25, 2020
Fans can swap their bottle of syrup for a free 13-ounce jar of Nutella at a pop-up “shop” in Vanderbilt Hall at Grand Central Terminal and even “Ask Alexa” about new socially shareable pancake creations.

Today, while others may be focused on professing their love for the flapjack, Nutella®, The Original Hazelnut Spread®, is proving that it’s what goes on the pancake that counts. In honor of Pancake Tuesday, the Nutella brand is encouraging people nationwide to top their fluffy stacks with the beloved hazelnut spread in a variety of fun, interactive ways, including:

Nutella® Syrup Swap Shop Pop-up in New York City
On Saturday, February 29th from 9 a.m. – 4 p.m. ET (or while supplies last), Vanderbilt Hall in Grand Central Terminal will be home to the “Nutella® Syrup Swap Shop,” a pop-up that will only “sell” one product – Nutella – and will only accept one form of “payment” – bottles of syrup. Families and fans who bring in a bottle of syrup (opened or unopened) will receive warm pancakes topped with Nutella as well as a free 13-ounce jar of Nutella (while supplies last).

Get Inspired to Create Your Own Pancakes at Home
As part of a new skill available on Amazon Alexa, fans all over the world can ask Alexa for breakfast inspiration. The new skill allows access to a variety of Nutella recipes including pancakes and waffles and features four interactive memory games to keep your family entertained while breakfast is being prepared. To activate, consumers can say, “Alexa, open Nutella Creations.”

Families looking to get a bit more artistic in the kitchen, can also access this year’s latest NUTELLA Creations with the brand’s six new Nutella Dinosaur Pancake designs. The socially shareable recipes join last year’s Nutella Pancake Zoo to help make breakfast even more special and can be found on Nutella.com.

“From silver dollar to blueberry, pancakes are an iconic breakfast staple and we believe topping them with Nutella brings them to an unparalleled level of deliciousness,” said Todd Midura, Vice President of Marketing at Ferrero North America. “This Pancake Tuesday, we’re encouraging families to participate in these activations that bring to life the joy of special breakfasts and we hope Nutella plays even a small role in helping them create memories that will last for a lifetime.”

For more information on how to celebrate Pancake Tuesday with Nutella and recipes, visit Nutella.com, as well as the Nutella Facebook, Twitter, Instagram and Pinterest pages. Fans interested in attending the “Nutella Syrup Swap Shop” can find details here.

For all media inquiries, please email: northamericamediainquiries@ferrero.com.