New chocolatey mint Fudge Stripes™ cookies and Ready Crust® debut ahead of Universal Pictures’ Wicked: For Good, arriving in theaters November 21, 2025

October 8, 2025
Keebler is joining forces with Universal Products & Experiences to mark the thrilling conclusion to the worldwide Wicked sensation, Wicked: For Good, unveiling magical new creations straight from the Hollow Tree®. Inspired by the powerful witches of Oz duo, Elphaba and Glinda, Keebler brings fans double the delight with two limited-edition offerings: Keebler Wicked Chocolatey Mint Fudge Stripes cookies and Keebler Wicked Chocolatey Mint Ready Crusts.

These special-edition treats celebrate the iconic essence of Wicked: For Good with a bold chocolatey mint flavor that nods to the signature Wicked green, paired with character features and movie-inspired designs on pack that transport the land of Oz right into fans’ homes. The collection features:

• Wicked Fudge Stripes: Chocolatey shortbread cookies coated in and drizzled with a vibrant green, mint-flavored variation of Magically Made Keebler Fudge

• Wicked Ready Crusts: Chocolatey mint, ready-to-eat pie crust to pair with any filling for a variety of delicious recipes at fans’ choosing

Whether baking a show-stopping recipe inspired by the films or simply savoring minty moments during the holiday season, Keebler’s enchanting new offerings are the perfect duo to enjoy while celebrating the world of Wicked.

“At Keebler, we are always chasing magical moments, which is why partnering with Universal on one of the year’s most captivating films feels like a match made in the Emerald City,” said Kelly Flaherty, Brand Marketing, Keebler Fudge Stripes & Licensing. “With this spellbinding pair of chocolatey mint treats, we’re celebrating the iconic Wicked: For Good witch duo to bring families joy, imagination and just the right touch of theatrical flair to treat time.”

Fans can shop limited-edition Keebler Wicked Fudge Stripes cookies and Ready Crusts at participating retailers nationwide for a suggested retail price of $5.17 and $3.69, respectively, beginning in October – just in time for Universal Pictures’ Wicked: For Good arrival in theaters November 21, 2025.


About Keebler®
The Keebler Elves make more than 30 varieties of delicious cookies and sweet treats made from quality ingredients, including the classic Fudge Stripes™, Chips Deluxe®, Sandies® and more. Ernie and the Elves bring magic to family moments by delighting cookie lovers. Keebler® cookies are available at mass, grocery, and convenience stores nationwide. For additional information, please visit Keebler.com and stay connected with Keebler on social (Instagram, Facebook, X, Pinterest and YouTube).

About Ferrero
Ferrero began in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world's largest sweet-packaged food companies, with over 35 iconic brands sold in more than 170 countries. The Ferrero Group brings joy to people around the world with much-loved treats and snacks including Nutella®, Kinder®, Tic Tac®, and Ferrero Rocher®. More than 47,000 employees are passionate about helping people celebrate life's special moments. The Ferrero Group's family culture, now in its third generation, is based on dedication to quality and excellence, heritage and a commitment to the planet and communities in which we operate.

Ferrero entered the North American market in 1969 and has grown to more than 5,400 employees in 15 plants and warehouses, and eight offices in North America across the United States, Canada, and the Caribbean. It has expanded its presence and portfolio with the addition of iconic brands such as Butterfinger®, CRUNCH®, Keebler®, Famous Amos®, Mother's Cookies®, and other distinctive cookie and chocolate brands. Follow @FerreroNACorp on X and Instagram. www.ferreronorthamerica.com.

About Wicked: For Good
Last year’s global cinematic cultural sensation, which became the most successful Broadway film adaptation of all time, now reaches its epic, electrifying, emotional conclusion. The final chapter of the untold story of the witches of Oz begins with Elphaba (Oscar® nominee Cynthia Erivo) and Glinda (Oscar® nominee Ariana Grande) estranged and living with the consequences of their choices. When a girl from Kansas comes crashing into their lives, they will need to come together one final time, and truly see each other, if they are to change themselves, and all of Oz, for good.

About Universal Products & Experiences
Universal Products & Experiences (UP&E) globally drives the expansion and elevation of NBCUniversal’s iconic collection of brands, intellectual properties, characters, and stories based on the company’s extensive portfolio of properties created by Universal Pictures, Illumination, DreamWorks Animation and NBCUniversal Television and Streaming. The division executes this through innovative physical and digital products, as well as engaging retail and product experiences across our expansive global theme park destinations (for both owned and third-party IP), location-based venues, e-commerce product platforms, and retailers around the world. Along with global brand strategy and creative, UP&E’s lines of business include Consumer Products and Games, along with Theme Parks Products & Retail. UP&E is a division of Universal Destinations & Experiences, part of NBCUniversal, a subsidiary of Comcast Corporation. More information is available at universalproductsexperiences.com.