We Keebler elves can’t wait to venture out of the forest and bring the magic of the Hollow Tree to cities near you...Goodness, I can’t remember the last time I was so excited about new cookies!

May 1, 2025
It’s me, Ernie the Elf, or the Baker in the Tree, as some call me! I’m here to tell everybody that we’ve just finished whisking, stirring, and baking our brand-new Keebler E.L. Fudge Choco Vanilla Cookies. Are you wondering how the new E.L. Fudge Choco Vanilla Cookies got so perfectly chocolatey and uncommonly good? The secret is the delicious vanilla-flavored creme on theinside, which makes the chocolatey fudge on the outside taste extra scrumptious. Each cookie celebrates us elves because they're shaped just like me, Ella, Leonardo, Joy, and Elwood. You’ll also get to know my elf friend Buckets, who is buckets of fun!

Here in the Hollow Tree^®, we Keebler elves are always baking a pinch of magic into every bite. But now, we’re uprooting our home and traveling far and wide so you can enjoy E.L. Fudge Choco Vanilla Cookies straight from our elf-sized windows. Starting May 7, look for elf-sized footprints and follow the smell of fudge in the air to mystical lands called New York, Chicago, and Cincinnati. Wowzers, you all certainly live in interesting places!

The fun doesn’t stop there. Scan the E.L. Fudge Choco Vanilla Cookie packaging to enter our Open for Magic ^® digital platform–a wonderful place where dreams are powerful, and stories come alive. On the site, you’ll be prompted to scan the cookies to unlock a new story about me and my elfin pals. If luck is smiling down on you, you might even win a magical adventure for the whole family, valued at up to $20,000! Also, each week 15 winners will receive a $25 gift card to their preferred retailer... to buy more Keebler E.L. Fudge cookies, of course. Now through June 22, look for the magic in everyday moments at OpenforMagic.com.

Lastly, I’m tickled pink to tell you that you can watch the story of how Ella, the elves, and I created E.L. Fudge Choco Vanilla Cookies, as told in :15 and :30 commercials, and on Instagram , Facebook, and X .

We’ve finally come to an end, and it's about time I got back to work in the Hollow Tree. Don’t forget to shop Keebler E.L. Fudge Choco Vanilla Cookies wherever you pick up tasty treats nationwide.

NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE DOES NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents of the 50 United States and D.C. who are 18 years of age or older with a valid email account as of the time of entry. Void where prohibited. Sweepstakes begins at 12:00:00 AM (ET) on April 14, 2025 and ends at 11:59:59 PM (ET) on June 22, 2025 subject to bi-weekly Entry Period deadlines. For prize details and odds of winning see Official Rules available at www.elfudgesweeps.com . Sponsor: Ferrero U.S.A., Inc., Parsippany, NJ 07054.