2020-10-14

CRUNCH BAR® AND BLAZE PIZZA® TEAM UP TO MAKE THIS HALLOWEEN A LITTLE SWEETER

CRUNCH BAR® AND BLAZE PIZZA® TEAM UP TO MAKE THIS HALLOWEEN A LITTLE SWEETER

Fans will be Treated to a Free Full-Size CRUNCH Bar at Blaze Pizza Locations Nationwide

October 14, 2020

CRUNCH® bar, the brand with a playful spirit that brings people together, is teaming up with Blaze Pizza® to make sure that everyone has a scary good Halloween experience. On October 31, starting at 4 p.m. local time, anyone who visits participating Blaze curbside locations or heads inside to the pizza pick-up station and says, “Trick or Treat,” will receive a free full-size CRUNCH bar – no purchase required!

“CRUNCH has been delighting trick or treaters for generations. Every year, we all get a thrill when we visit the house that gives out the full-sized bars – which is why we’re excited to be partnering with Blaze to recreate that experience,” said Silvia Borla, Vice President of Marketing for Ferrero Chocolate Brands. “While life might be a little complicated right now, the delicious and unique combination of 100% real milk chocolate and crispy rice of a CRUNCH bar simply provides an uplifting moment to make our Halloween even more special.”

The combination of Blaze’s artisanal pizza with the 100% real chocolate and crisped rice found in every CRUNCH bar offers fans a sweet and salty treat this Halloween. Blaze locations will offer a total of 350 complimentary CRUNCH bars, one per person, with no purchase required for consumers to receive the free bar. The curbside and carry out promotion will begin at 4 p.m. and continue while supplies last. All Blaze restaurants and team members are following strict COVID-19 protocols, CDC guidelines, social distancing rules and PPE usage to ensure a safe experience this Halloween, as well as every other day of the year.

“At Blaze locations from coast to coast, our team members are passionate about creating a memorable experience for our customers, whether by making them a custom, scratch-made pizza or handing them a free, full-size CRUNCH bar this Halloween,” said Vincent Szwajkowski, Blaze Pizza’s Chief Marketing Officer. “While trick-or-treating might look a little different this year, we are excited to be able to provide everyone some extra fun at our restaurants on October 31.”

For those unable to visit a Blaze location on Halloween, CRUNCH single bars are available nationwide for $1.19 at retail, grocery, drug and convenience stores. For more information, please visit www.CrunchBar.com.

For all media inquiries, please email: northamericamediainquiries@ferrero.com.

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