In honor of World Nutella Day, Nutella is giving consumers two brand new ways to enjoy The Original Hazelnut Spread®
February 1, 2023
In celebration of fan created holiday, World Nutella Day (February 5th), Nutella is officially announcing the debut of two new products: Nutella B-Ready and Nutella Biscuits. Already beloved by thousands across the world, these delicious offerings are the first innovations to come to the U.S. since Nutella &GO!, which debuted in 2012.
• An irresistible breaktime snack to enjoy anywhere and anytime, Nutella B-Ready is a deliciously light, crispy wafer shell filled with creamy Nutella® and sprinkled with puffed wheat crisps. The easy to enjoy individually wrapped treat is the perfect portable snack and will be available in a 2-count pack (SRP: $1.89), a 6-count pack (SRP: $3.99), and a 36-pack at major club stores later this spring (SRP: $13.99).
• Perfect to share with those you love as a mid-afternoon snack or an after-dinner treat, Nutella Biscuits are made from a delicious recipe: a golden baked crunchy biscuit, specially crafted to hold a creamy heart filled with the unique taste of Nutella. These delicious cookies will be available in a 20-count resealable bag (SRP: $4.79).
“We are thrilled to be launching Nutella B-Ready and Nutella Biscuits in the U.S., two products that have already received love and accolades across the globe,” said Noah Szporn, Senior Vice President of Spreads at Ferrero North America. “In honor of World Nutella Day, a holiday that was created by a fan for our fans, we are excited to double our U.S. portfolio and give our loyal fans two new ways to enjoy their favorite hazelnut spread.”
Nutella B-Ready and Nutella Biscuits can be purchased in stores nationwide and online in the cookie and biscuit aisle at major retailers starting this month.
Nutella fans can once again share their love for the brand on Twitter @NutellaUSA and Instagram @Nutella and other social media pages using the hashtag #WorldNutellaDay.
ABOUT WORLD NUTELLA DAY®
Since 2007, World Nutella Day has been about worldwide Nutella fans and their love of the world's favorite hazelnut spread. Spontaneously created in 2007 by American blogger Sara Rosso, who decided to create a celebratory day to inspire and unite the global Nutella community to share their passion for Nutella on social media, World Nutella® Day quickly became a global phenomenon, as fans everywhere shared their love for Nutella.
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