KINDER BUENO IS CELEBRATING NATIONAL SELFIE DAY WITH ‘BUENOBOT,’ A NEW RED CARPET-INSPIRED INSTAGRAM FILTER INSPIRED BY CELEBRITY VIDEOGRAPHER EXPERT COLE WALLISER

New filter aims to help consumers stop and savor the moment

June 14, 2021
Kinder Bueno®, the crispy, creamy, light, and airy chocolate bar is celebrating #NationalSelfieDay on Monday, June 21 by introducing buenobot by Kinder Bueno, a celebrity-inspired Instagram filter to help consumers feel like stars in their daily lives. Developed by Current Studios in partnership with Publicis and filmmaker Cole Walliser, the unique filter was inspired by Walliser’s glamourous videos and his aesthetics for capturing red carpet moments.

The new buenobot by Kinder Bueno Instagram filter allows fans to savor and share the Kinder Bueno experience by snapping gorgeous, slow-motion selfies complete with the ability to zoom in for star treatment.

"I literally jumped at the chance to team up with Kinder Bueno and celebrate National Selfie Day with my favorite chocolate bar,” said filmmaker Cole Walliser. “I can’t wait for people to experience this cool new filter on Instagram. It adds an element of glam to selfies while slowing down to savor every bite.”

To access the filter, follow @KinderBuenoUS on Instagram, open the Instagram story camera and tap the buenobot in the effect tray. Followers can enjoy special effects including branded glitter sparkles activated with a head tilt and sparkles that magically appear on screen with a smile. Fans are encouraged to stop and savor their “Life Gets Bueno” moments by using the buenobot Instagram filter with #MyBuenoMoment.

In addition to launching buenobot, Kinder Bueno, which recently landed in the top 10 of IRI’s 2020 Food and Beverage New Product Pacesetters report, is bringing its expectation-defying taste experience to a perfectly sharable form with the new Kinder Bueno Mini. Kinder Bueno Mini features the same sensational taste and texture of Kinder Bueno, just in mini format. Each package includes individually wrapped, bite-size pieces, making it easy to share with friends and family.

"We’ve had an incredible reception for Kinder Bueno since launching in the U.S. almost two years ago and now with Kinder Bueno Mini, we are creating more ways for our fans to savor the distinctive crispy-creamy, multi-layered experience of Kinder Bueno” said Catherine Bertrac, SVP Marketing, Kinder North America. “Our new take on Kinder Bueno is perfect for sharing at the end of a delicious meal, or to enjoy with others during movie night thanks to it being bite-sized, and individually wrapped.”

Kinder Bueno Mini are available now at retailers nationwide, in 5.7oz Share Packs or 9.5oz Family Packs.

One follow is all it takes to enjoy your own "Life Gets Bueno” moment and stay up-to-date on the latest from @KinderBuenoUS on social.

Follow @FerreroNACorp on Twitter and @FerreroNACorp on Instagram.
For all media inquiries, please email: northamericamediainquiries@ferrero.com.