Join popular chefs and learn interactive ways to enjoy breakfast with the beloved hazelnut spread
March 25, 2021 – Nutella®, The Original Hazelnut Spread® is teaming up with leading specialty cookware retailer, Williams Sonoma, to help make breakfast even more special with a series of five virtual cooking classes. Each class brings to life creative ways to make breakfast that much more special with Nutella, giving families opportunities to create moments together and bond over shared experiences in the kitchen. Beginning March 18th, consumers will be able to register for live sessions on www.williams-sonoma.com, as well as across Nutella’s Facebook, Twitter and Instagram pages.
As at-home cooking continues to be a popular activity of choice, and with many events still postponed, the debut partnership safely brings people together in celebration of breakfast time. Nutella has made it a mission to delight fans with new and different ways to enjoy Nutella with the people they love. Now, the brand is encouraging consumers to enjoy their breakfast and brunch with the hazelnut spread in a variety of interactive ways, including:
Nutella® Pancake Party featuring Chef Brooke Williamson & Her Son, Hudson
Date/Time: Saturday, April 10th at 11:30am PST/1:30pm CST/2:30pm EST
Recipes: Banana pancakes with Nutella® Custard, Candied Hazelnuts and Brûléed Bananas and Nutella® Swirl Pancakes
Nutella® Family Breakfast featuring Chef Timothy Hollingsworth & The Hollingsworth Family
Date/Time: Saturday, May 1st at 11:30am PST/1:30pm CST/2:30pm EST
Recipes: Nutella® Filled French Toast with Macerated Strawberries and Banana, Bacon, and Nutella® Pancakes
Nutella® Crepes featuring Bake from Scratch Magazine’s Brian Hart Hoffman
Date/Time: Saturday, May 22nd at 11:30am PST/1:30pm CST/2:30pm EST
Recipes: Nutella® Crepe Cake and Banana, Nutella®, and Mascarpone Crepe
Nutella® Southern Breakfast featuring Chef Matt Bolus
Date/Time: Saturday, June 12th at 11:30am PST/1:30pm CST/2:30pm EST
Recipes: Hot Chicken & Waffles and Hazelnut Cinnamon Rolls with Citrus Spiced Nutella® Icing
Nutella® Birthday Breakfast featuring Flour Shop’s Amirah Kassem
Date/Time: Saturday, July 10th at 11:30am PST/1:30pm CST/2:30pm EST
Recipes: Nutella® Explosion Pancake Cake with Sprinkles and Nutella® Pancake Bitelets
“Nutella is always looking for new ways to make breakfast time easy and exciting. These virtual classes will empower families nationwide with unique Nutella-centric recipes that put a fresh spin on morning meals,” said Todd Midura, Vice President of Marketing at Nutella North America, Ferrero. “We’re thrilled to partner with Williams Sonoma and expand our reach to bring even more people together around the breakfast table.”
“With people cooking and baking at home more than ever before, we’re excited to continue to offer our customers engaging and educational culinary content through our Virtual Events,” said Williams Sonoma President, Ryan Ross. “The Williams Sonoma Breakfast Club Presented By Nutella, will showcase how the Williams Sonoma Test Kitchen and some of our favorite chefs use Nutella to elevate everyday breakfast recipes.”
Tickets are $5 per event, or $20 for the full series of 5 events and can be purchased at williamssonomabreakfastclub.squadup.com! All proceeds benefit No Kid Hungry in their fight to end childhood hunger in America. Additionally, the first 1,000 people who use the code NUTELLA will receive a free class.
For more breakfast time inspiration, follow Nutella on Facebook, Twitter and Instagram. Visit Nutella.com to stay up-to-date on the latest brand updates.
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