The Largest Consumer Survey of Product Innovation Recognizes Kinder Bueno Mini as Winner in the Mini Chocolate Category
March 4, 2021
Ferrero Canada announced today that Kinder Bueno Mini has been voted the 2021 Product of the Year winner in the Mini Chocolate category. Product of the Year is the largest consumer-voted award for product innovation, chosen by 4,000 Canadian shoppers in a national survey conducted by Kantar, a global leader in consumer research. Kinder Bueno Mini is part of the portfolio of brands by Ferrero, a global confectionery leader also known for Kinder® Surprise®, Ferrero Rocher®, Tic Tac® and Nutella®.
As the newest addition to the Kinder Bueno line-up, Kinder Bueno Mini offers the same delicious layer of crispy wafer, milk chocolate and hazelnut milky filling as the Kinder Bueno bar but in single, individually wrapped bite size pieces ideal for sharing.
“In the past year, we know that Canadians have been looking for simple ways to treat themselves and their families, and it’s good to see that Kinder Bueno Mini can offer that,” said Lu Huang, Brand Manager, Kinder Bueno. “Ferrero’s history is rooted in creating exceptional quality products that people love and enjoy. With so much product innovation happening across the industry, this is great recognition from our fans in a highly competitive category.”
Consumer shopping behaviour has rapidly shifted in the past year, and with heightened online purchasing and decreased sampling opportunities, Product of the Year helps shoppers quickly cut through the clutter to save time and money with their distinctive red seal.
“For all the obvious reasons, shoppers are spending less time in the supermarket than ever, but still crave new and innovative products to light up these difficult times. Because of this, we are more excited than ever to announce the 2021 Product of the Year winners and help shoppers find that ‘great new product’ when it matters most, however they do their shopping this year," said Mike Nolan, Global CEO of Product of the Year Management.
This year’s winning products reflect the trends and categories that everyday shoppers care about most as they spend more time at home. For further information about the 2021 Product of the Year winners, visit productoftheyear.ca and check out this year’s interactive winners page to learn more.
About Product of the Year
Product of the Year is the largest consumer-voted award for product innovation. Established over 30 years ago, POY currently operates in over 40 countries with the same purpose: guide consumers to the best products in their market and reward manufacturers for quality and innovation. Product of the Year winners are backed by the votes of 4,000 consumers in a national representative study conducted by research partner Kantar, a global leader in consumer research. The award is a powerful merchandising program for marketers proven to increase product sales, distribution and awareness. Winning products are announced in February each year and receive the right to use the Product of the Year logo in marketing communications for two years. For more information, visit productoftheyear.ca.
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