February 7, 2020
Ferrero U.S.A., Inc., part of the global confectionery company Ferrero Group, announced today that Baby Ruth® has been voted 2020 Product of the Year winner within the Candy Bar category, according to more than 40,000 American shoppers. This is the official result of the largest consumer survey on product innovation, performed by global research conglomerate, Kantar. The consumer-based credentialing program powerfully drives product consideration and cements Baby Ruth as a fan-favorite chocolate bar by consumers nationwide.
As the newest innovation under the Baby Ruth brand, the chocolate bar has improved quality by replacing oil roasted peanuts with dry roasted peanuts, revamping the packaging, and removing TBHQ, a food preservative. In addition to its signature rich caramel and smooth nougat, the chocolate bar now has a higher ratio of U.S.-sourced peanuts, delivering an elevated flavor punch. In tandem, Baby Ruth’s updated wrapping now includes packaging seals to help lock in freshness.
"With so much product innovation happening across the industry, we're excited to be recognized as 2020 Product of the Year, and hear the overwhelmingly positive reaction from our fans," said Silvia Borla, Vice President of Marketing, Ferrero Chocolate Brands, Ferrero North America. "The overall refresh perfectly exemplifies how we are creating exceptional quality products that answer consumer demand."
Baby Ruth is available for purchase in 1.9 oz. bars for $1.39, 3.3 oz., Share Pack sizes for $2.09, *2.8 oz. Minis for $0.99, 10.2 oz. Fun Sizes for $3.78, *19.8 oz. Fun Sizes for $5.78, 10.8 oz. Minis for $3.48, 6 Pack Trays for $.98 and *12 Pack Trays for $1.96. *Select retailers only
Baby Ruth and all the winning products were celebrated last night at the 2020 Product of the Year awards gala in New York City. The complete list of winning products of the 2020 Product of the Year Award is now available on productoftheyearusa.com. Visit www.babyruth.com to learn more.