2025-06-03

Mother's® Dynamite Dinosaurs™ Cookies Roar to Life with Frostology Lab Pop-Ups

Mother's® Dynamite Dinosaurs™ Cookies Roar to Life with Frostology Lab Pop-Ups

June 3, 2025
Mother's® Cookies invites families to join in on the excitement as its first-ever chocolatey cookie, Dynamite Dinosaurs, stomps across the nation this summer. Parents and kids can enjoy quality time together at the brand’s interactive Frostology Lab where engaging, hands-on activities spark imagination and create memorable moments centered around these delicious dinosaur-shaped treats.

Families will enter a dino-themed adventure land where they can put on their paleontology hats and explore eye-catching dino-ramas, a colossal coloring book, and so much more. At each pop-up, children will transform into “junior frostologists" with official lab coats, becoming dino explorers as they dig through spectacular sprinkles to find frosted fossils and sweet surprises.

"Our Dynamite Dinosaurs cookies have transformed treat time into an adventure that kids love, and parents enjoy creating," said Rachna Patel, Vice President of Distinctive Brands Marketing at Ferrero. "These fun experiences make it easy for everyone to discover the joy in every bite and continue the prehistoric fun at home all summer long."

Locations and Dates:
New York, N.Y.: June 21 – 22 from 10:00 a.m. – 6:00 p.m. EST
o 9 West 8th Street, NY 10011

Washington, D.C.: July 5 – 6 from 10:00 a.m. – 6:00 p.m. EST
o 507 8th Street SE, Washington, DC 20003

Chicago, IL.: July 19 – 20 from 10:00 a.m. – 6:00 p.m. CST
o 1003 W. Armitage Avenue, Chicago, IL 60614

* Additional markets and dates to be announced

Guests can capture shareable photo opp moments with life-size frosted dinosaur cookie replicas during their visit. Each participant will also leave with Dynamite Dinosaurs Cookies and a custom activity book, while supplies last, extending the adventure long after the event ends.

Beyond the Frostology Labs, families across select cities should keep their eyes peeled for surprise Dynamite Dinosaurs sampling popping up at popular local parks, family-friendly neighborhood attractions and select retailers throughout the summer.

For more frosted fun inspiration and details on how to purchase Dynamite Dinosaurs Cookies, visit MothersCookies.com and follow Mother's Cookies on social media (Instagram, Facebook, Pinterest).

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