Ferrero Rocher chocolate squares, Tic Tac Dr Pepper, and Nutella Peanut headline the company’s slate of innovations to be revealed at Sweets & Snacks Expo

May 9, 2025
Ferrero North America, part of the global sweet-packaged food company Ferrero Group, will reveal its slate of new innovations for the next twelve months at Sweets & Snacks Expo 2025. These new treats demonstrate the creativity, craftsmanship, and quality that go into Ferrero’s products, and will help drive the next phase of growth for the company in North America. Headline innovations include:

• Ferrero Rocher® chocolate squares: The iconic flavors and textures of Ferrero Rocher in a new shape and stand-up bag that’s perfect for sharing. Each chocolate square has a delicious chocolate shell, creamy filling, and crunchy hazelnuts. Varieties include Milk Hazelnut, Dark Hazelnut, White Hazelnut, Caramel Hazelnut and Assorted. Available in stores beginning September 2025.

• Tic Tac® Dr Pepper: The next unique flavor collaboration from the Tic Tac brand features the one-of-a-kind sweetness of the fan-favorite soft drink Dr Pepper®. Available beginning Fall 2025.

• Nutella® Peanut: Nutella’s first taste innovation in more than 60 years, this latest addition to the Nutella portfolio is the best of both worlds. It combines the distinctive creaminess of Nutella cocoa hazelnut spread with the delicious taste of roasted peanuts. Available starting Spring 2026.

“Our momentum here has never been stronger,” said Michael Lindsey, President and Chief Business Officer of Ferrero North America. “Developing Nutella and Ferrero Rocher products specifically for the North American market represents a defining moment in our company’s history. These innovations will engage both loyal fans and new consumers, boosting our power brands and further solidifying our position as a category leader in North America.”

"Ferrero has been driving growth in our categories with disruptive, toptier innovation for years,” said Jim Klein, Chief Customer Officer, Ferrero USA. "We’re looking forward to delivering more and more value for our retail partners with the biggest, most exciting slate of innovations we’ve ever brought to Sweets & Snacks Expo."

Other new Ferrero products featured at the Sweets & Snacks Expo include:

• Butterfinger® Flavors: Marshmallow Butterfinger is the next of many new exciting flavors of the iconic candy bar, following the success of Salted Caramel Butterfinger. Launching just in time for spooky season, it’s available in stores September 2025.

• CRUNCH® White: A classic twist on the iconic CRUNCH you love, coming soon in white chocolate for a limited time only. Available Halloween 2025.

• Kinder Schoko-Bons: A harmonious blend of smooth milk chocolate, creamy milky center, and crispy hazelnut pieces. Individually wrapped for sharing. Available during the winter holidays and Easter.

• New Keebler® Chips Deluxe treats: Relaunch includes: ◦ Keebler® Chips Deluxe Fudge Filled – Crunchy chocolate chip cookie with soft fudge filling
◦ Keebler® Chips Deluxe Brownie – Soft-baked chocolate-y cookie
◦ Keebler® Chips Deluxe CRUNCH – Cookie with CRUNCH chocolate and crisped rice

• Kinder Chocolate® Halloween Lay Down Bag: Twenty individually wrapped treats, perfect for Halloween sharing.

• Kinder Bueno® Halloween Lay Down Bag: Snack-size crispy, creamy bars for trick-or-treaters and adults. Available Halloween 2025.

• Royal Dansk® Garden Cookie Collection: Features white chocolate raspberry and lemon butter zest. Available Spring 2026 in a 5.64 oz snack box.

• Fannie May® Mini Pixies and Mint Meltaways: Mini gourmet treats in stand-up bags. Available in stores now.

• Kinder® Kinderini Cookies: Crunchy shortbread cookies in buttery and cocoa varieties, sized for kids. Available now.

• Mother's® Cookies Dynamite Dinosaurs: Chocolate-y cookies inspired by Jurassic World dinosaurs. Available now.

• New Famous Amos® Flavor & LTO Packaging: Oatmeal Chocolate Chip Cookies and limited-edition Original packaging honoring the 1975 design. Available in select retailers and nationwide January 2026.

• Festive Seasonal Treats: CRUNCH and Butterfinger Jingles and Hearts return, plus Kinder and Tic Tac Chewy in Halloween variety bags.

This lineup of major innovations is just the latest example of Ferrero’s focus on the market, which also includes expansion into new categories and significant investment in manufacturing and logistics. In the past five years, Ferrero has invested hundreds of millions in new and expanded facilities across the U.S. and Canada, including a new Innovation Center and North America R&D Labs in Chicago, the expansion of plants in Illinois and Ontario, and new distribution centers in Pennsylvania, Georgia, and Arizona.

Ferrero is located at Booth #1802 on the Sweets & Snacks Expo floor. For more information, visit ferreronorthamerica.com.


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