Campaign ad highlights 100 layers of flavor in Tic Tac® mints

October 5, 2020

Tic Tac® is launching Refreshing Moments, a new brand platform to encourage people to enjoy little moments of refreshment in their everyday lives. To kick off the new brand platform, Tic Tac® is debuting a :15 ad spot on October 5 along with a new tagline, Refreshing Moments are Just a Tic Tac® Away. For the first time, the ad also gives viewers a glimpse into how the flavors of a Tic Tac® mint come together, revealing that each Tic Tac® Freshmint is wrapped in “100 layers of flavor.”

As daily lives become more overwhelming, the Tic Tac® brand hopes to help people hit pause and inspire activities and connection – whether that’s dancing to their favorite music, enjoying a walk outside or spending time with family or friends.

“As a brand, Tic Tac® understands what people are feeling right now. We believe everyone can relate to the external pressures that prevent us from doing the things we love and better connecting with those around us,” said Felipe Riera Michelotti, VP Marketing, Tic Tac® North America at Ferrero USA, Inc. “Whether it’s taking the time to finish that project you started weeks ago or even just to have a meaningful conversation with your roommate or family member after a full day of meetings or remote learning, we hope to encourage people to take a break from the daily grind, enjoy a Tic Tac® mint and experience the refreshing moments that ensue.”

From breaking out into spontaneous dance to sharing meaningful time with loved ones, the action in the commercial and supporting digital spots captures the refreshing feeling that comes with eating a Tic Tac® – and the confidence, creativity and connection the brand hopes each mint can inspire. These fun behaviors reflect new consumption moments that consumers can enjoy at home. Minty flavors can provide consumers with confidence to express themselves, while fruity flavors may unlock a sense of playful spontaneity that shakes up the day.

In addition to the new ad spot, Tic Tac® is supplementing the new Refreshing Moments platform with digital spots that will be supported by paid media on Instagram, Facebook and YouTube. Along with digital, influencer and PR, the commercial represents the first of many activations that the Tic Tac® brand is launching to encourage moments of refreshment in unique and playful ways.

All ads were concepted by creative agency Laundry Service and produced by production company Cycle.

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