Ferrero has announced two new partnerships to help tackle the sustainability challenge in North America.

December 18, 2020
Ferrero has partnered with the Association of Plastic Recyclers (APR) to join efforts in enhancing plastics recycling. Working closely with APR and their network of members, Ferrero will help define, develop and update design-for-recyclability guidelines that would be uniform across the industry. This latest partnership announcement follows Ferrero’s recent announcements on design-for recyclability guideline partnerships in Europe with Plastics Recyclers Europe (PRE) and CEFLEX. Collaborative approaches to developing common eco-design guidelines are key to ensure designers choose and combine materials in a way that the final packaging can be successfully disposed, collected, sorted and fully recycled in practice and at scale. To close the circular loop, Ferrero is also connecting with recycling plants selected through the APR network, in order to test and confirm the recyclability of its packaging.

A new partnership with How2Recycle, a national labelling program, will provide Ferrero’s consumers with clear and transparent recycling instructions so they can correctly dispose of packaging. Ferrero is currently exploring a pilot program in the USA.

For further updates on how Ferrero Group is making progress on its commitments to more sustainable packaging, read more here.

For all media inquiries, please email: northamericamediainquiries@ferrero.com.