New innovations and the “Kinder Kalendar” website are the next step in Ferrero’s strategy to engage families around special moments

March 8, 2021
Ferrero continues to inspire families to celebrate the holidays in exciting new ways, and is unveiling limited-edition Easter products from Kinder®, Kinder Joy®, Nutella®, Tic Tac®, Butterfinger®, CRUNCH®, Baby Ruth®, Ferrero Rocher® and Fannie May®. In addition to these tasty treats, Kinder® has launched the Kinder® Kalendar, an online destination featuring daily activities to help families countdown to Spring and Easter.

The Kinder® Kalendar allows families to countdown to Easter together with Spring-themed activities ranging from seasonal crafts and games to recipes with new activities being revealed every day through April 4th. From creating DIY mason jars, to playing bingo together, or making bunny cupcakes, the Kinder Kalendar aims to spark moments of happiness and help families create memories together. Ferrero has partnered with influencers during other key holiday seasons to present craft, recipe, and activity ideas for the Ferrero 31 Days of Halloween Countdown Calendar and Ferrero Pinterest board (pinterest.com/FerreroNACorp/).

Consumers can hop on over to https://kinderjoykalendar.com/ for all the fun and pick up any of Ferrero’s Easter treats to celebrate all Spring long. Ferrero’s Easter products are rolling out in-stores now, in addition to being sold through ecommerce retailers, including Instacart, Target, Walmart and Kroger. Leading up to Easter, consumers can also head to Ferrero's Pinterest for Easter celebration ideas, and more.

Playful Easter Treats
• The iconic Kinder Joy® Egg will be available in eight new egg-citing Easter themed designs, with new limited-edition toys. In addition, the eggs will be available in a Kinder Joy 4 Pack and a Kinder Joy 6 Pack, featuring fun designs that are great for Easter baskets and decorating.

• Kinder® is also releasing adorable Mini Hollow Easter Figures, featuring six individually wrapped hollow Spring animal figures, with smooth milk chocolate and a creamy milk lining, as well as Chocolate Mini Easter Eggs, featuring smooth milk chocolate and a creamy milk center.

• The Kinder® Chocolate Happy Plush Easter Gift Box features a unicorn or a lamb friend and 12 pieces of delicious smooth milk chocolate with a creamy milk filling. This cozy gift also comes with its very own adoption certificate, so it can become part of your family.

• Nutella®, the beloved original hazelnut spread, is introducing limited-edition Mini Nutella® Easter Jars, an adorable 1.05 oz. mini glass Nutella Jar, available with light green and yellow lids. In addition, Nutella® &GO! will be available in Easter-themed portable packs.

• Tic Tac® mints, passion fruit & green apple flavor nestles right into Easter Baskets of all shapes and sizes. Each pack features the delicious combination of juicy passion fruit and tart green apple flavored mints that hop across your tongue.

• The CRUNCH® Bunny, featuring creamy milk chocolate with crisped rice, makes the perfect Easter basket centerpiece.

• Butterfinger® and CRUNCH® NestEggs feature your favorite chocolate brands in small chocolate eggs, that are perfect for your candy dish or an Easter basket. In addition, Assorted Chocolate Minis from Butterfinger®, CRUNCH® and Baby Ruth® feature assortments of your favorite chocolates with festive Spring wrappers.

Elegant Easter Offerings
• Ferrero Rocher® Bunny Gift Box is all dressed up for Easter and features 13 fine Ferrero Rocher® hazelnut chocolates, making it a perfect gift.

• Ferrero Rocher® Egg Gift Box features 13 fine Ferrero Rocher® hazelnut confections in a deliciously elegant egg-shaped stand up display box, perfect for gifting or as part of your Easter tablescape.

• Ferrero® Eggs will be available in Caramel, Hazelnut and Cocoa flavors. Each bag features 10 chocolate covered crispy eggs with a creamy filling. Every indulgent piece is individually wrapped, making them perfect for sharing.
• Fannie May® Milk Chocolate Bunny is an Easter classic. Featuring 3 ounces of premium milk chocolate, this bunny is sure to delight anyone.

For more information, follow Ferrero at @FerreroNACorp.

For all media inquiries, please email: northamericamediainquiries@ferrero.com.