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TIC TAC® EXPANDS FRUITY FLAVOR OFFERING WITH NEW BIG BERRY ADVENTURE

Big Berry Adventure introduces a mash-up of raspberry and blueberry flavorsSeptember 28, 2020Iconic mint brand Tic Tac® is expanding its Adventure Line with the debut of Big Berry Adventure. The brand’s newest fruit innovation features a delightful mash-up of two rich raspberry and juicy blueberry flavors that come together with a playful shake. Created to inspire fun and adventurous moments for consumers, Big Berry Adventure is beginning to roll out on shelves nationwide.“Fruity flavors have always performed well for Tic Tac, but over the ...

TIC TAC® UNVEILS "REFRESHING MOMENTS" PLATFORM TO INSPIRE CONSUMERS TO FIND LITTLE MOMENTS OF REFRESHMENT EVERYDAY

Campaign ad highlights 100 layers of flavor in Tic Tac® mintsOctober 5, 2020 Tic Tac® is launching Refreshing Moments, a new brand platform to encourage people to enjoy little moments of refreshment in their everyday lives. To kick off the new brand platform, Tic Tac® is debuting a :15 ad spot on October 5 along with a new tagline, Refreshing Moments are Just a Tic Tac® Away. For the first time, the ad also gives viewers a glimpse into how the flavors of a Tic Tac® mint come together, revealing that each Tic Tac® Freshmint is wrapped in “100 ...

FERRERO APPOINTS ALESSANDRO NATOLA AS NEW PRESIDENT OF CANADIAN BUSINESS

Director for Ferrero Scandinavia. During his four years in that role, he led a team that grew the business by 40 percent. Over his 13-year tenure with Ferrero, he has held various roles in several European countries, spanning strategic planning, brand marketing, business development, and category and trade marketing. Prior to joining Ferrero, Natola worked in the telecommunications industry in Italy and with Accenture as a Business Analyst. He holds a Master’s Degree in Business and Economics from the Luiss Business School in Italy.“North ...

CRUNCH BAR® AND BLAZE PIZZA® TEAM UP TO MAKE THIS HALLOWEEN A LITTLE SWEETER

“Trick or Treat,” will receive a free full-size CRUNCH bar – no purchase required!“CRUNCH has been delighting trick or treaters for generations. Every year, we all get a thrill when we visit the house that gives out the full-sized bars – which is why we’re excited to be partnering with Blaze to recreate that experience,” said Silvia Borla, Vice President of Marketing for Ferrero Chocolate brands. “While life might be a little complicated right now, the delicious and unique combination of 100% real milk chocolate and crispy rice of a CRUNCH bar ...