Ferrero Advertising and Marketing Principles
ers, and IFBA, the International Food & Beverage Alliance), is an active player in the self-regulatory process at national, as well as international level. Within the United States, Ferrero is a supporter of the Association of National Advertisers (ANA) who acts as an advocate for companies regarding the self-process and is also an active participant of the self-regulatory process through the National Advertising Division of the Council for Better Business Bureaus (NAD) and the Children’s Advertising Review Unit of the Counsel for Better ...