Ferrero North America Announces $100+ Million Investment in Major Sports Marketing Initiatives
a.Ferrero is investing from a position of strength, and the investment signals a bold new chapter in its growth strategy, leveraging peak cultural events to accelerate brand awareness and market penetration. The company has grown more than 4.5% in the past year, outpacing both the confectionery and cookie categories. The Kinder brand in the U.S. has grown to over half billion-dollar business in just a few years, while brands like Nutella continue to expand with new products, including Nutella Ice Cream and Nutella Peanut in 2026. The momentum ...


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