Ferrero Group acquires leading protein snack company Power Crunch

Jan. 24, 2025Global sweet-packaged food company Ferrero Group today announced it has signed an agreement to acquire Power Crunch from Bio-Nutritional Research Group, Inc. founded in 1996, Power Crunch has seen strong growth recently driven by its portfolio of popular protein snacks, including a variety of wafer bars as well as high-protein crisps, which launched in 2024."We’re thrilled to welcome Power Crunch to the Ferrero family and our ever-expanding portfolio of products in the U.S.," said Michael Lindsey, President and Chief Business ...

Keebler® Fudge Stripes™ Double the Indulgence of its Iconic Cookie with New Release

ing the fun with the launch of Keebler Fudge Stripes Double Fudge cookies. This innovation marks the brand’s first permanent flavor addition to the iconic Fudge Stripes portfolio, allowing chocolate lovers and cookie fans to enjoy this delicious new flavor year-round. Magically crafted by Ernie and the Keebler Elves in the Hollow Tree®, the new Fudge Stripes cookies combine a crisp, chocolatey base with a generous coating of rich fudge that delivers just the right balance of texture and flavor in every bite. It’s the perfect sweet treat for ...

Nutella® Expands Celebration of Superfans in honor of World Nutella Day

January 29, 2024Every year on February 5th fans of Nutella across the world come together to celebrate their favorite hazelnut spread for World Nutella Day. This year, Nutella is looking to celebrate with superfans who love Nutella the most by giving them a chance to win limited edition prizes through a social sweepstakes, as well as at Nutella Cafe in Chicago. Fans can add “Nutella” in their social media bio and let @Nutella know by tagging a screenshot of their bio via Instagram stories for the chance to win an exclusive Loungefly Nutella ...

Keebler® Brings the Magic to Butterbeer™ Season with Official Harry Potter™ Butterbeer Fudge Stripes™ Cookies

ry Potter Trivia game and enter for a chance to win daily and weekly prizes, including a grand prize of a family trip to the Wizarding World of Harry Potter! “Our goal is to spread magic to families in delicious ways that create more meaningful moments and what better way to do so than to partner with a franchise that’s all about magic,” said Kim Thomas, Brand Manager, Keebler Fudge Stripes. “We’re honored to bring this signature flavor to an iconic Keebler cookie that gives consumers a fun and tasty way to celebrate the first-ever Butterbeer ...

Keebler® Brings the Magic to Butterbeer™ Season with Official Harry Potter™ Butterbeer Fudge Stripes™ Cookies

Ernie and the Elves Bring the Iconic Butterbeer Flavor into limited-Edition Cookies

Keebler® Brings the Magic to Butterbeer™ Season with Official Harry Potter™ Butterbeer Fudge Stripes™ Cookies

Ernie and the Elves Bring the Iconic Butterbeer Flavor into limited-Edition Cookies

Ferrero Survey Reveals Unexpected Trends in Valentine’s Day Celebrations

d food company the Ferrero Group, which makes Ferrero Rocher®, Nutella®, Kinder®, Tic Tac®, Butterfinger®, CRUNCH®, and other Valentine’s Day favorites, today released the Ferrero Valentine’s Day Index, examining consumer habits and plans to celebrate this year.The survey uncovers that most adults prefer chocolate over flowers and would rather have a low-key celebration at home over an elaborate one.Key findings include: • 66% of adults say that chocolate is their favorite treat, outpacing cookies, candy and other treats• 63% of women and 55% ...