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FERRERO APPOINTS ALESSANDRO NATOLA AS NEW PRESIDENT OF CANADIAN BUSINESS

Natola to continue Canada’s strong momentum with new category growth, market leadership, and innovationOctober 6, 2020Ferrero, the global confectionery leader, today announced the appointment of Alessandro Natola as President of Ferrero Canada. Natola will lead the Canadian Business Unit, continuing the region’s strategic focus on driving innovation in new categories, channel growth, and market leadership. Natola will report to Paul Chibe, President and CEO, Ferrero NorthAmerica.Natola was previously Managing Director for Ferrero Scandinavia. ...

CRUNCH BAR® AND BLAZE PIZZA® TEAM UP TO MAKE THIS HALLOWEEN A LITTLE SWEETER

en delighting trick or treaters for generations. Every year, we all get a thrill when we visit the house that gives out the full-sized bars – which is why we’re excited to be partnering with Blaze to recreate that experience,” said Silvia Borla, Vice President of marketing for Ferrero Chocolate Brands. “While life might be a little complicated right now, the delicious and unique combination of 100% real milk chocolate and crispy rice of a CRUNCH bar simply provides an uplifting moment to make our Halloween even more special.”The combination of ...

Chicago candy icon Fannie May celebrating 100th anniversary with new flavors, redesigned stores (ABC 7 Chicago)

October 23, 2020A beloved Chicago chocolate and candy icon celebrates a hundred years in business this year. Fannie May has more than 50 stores in the Midwest - most of them in Illinois. As part of their anniversary, they're re-designing stores and adding a few new flavors. Our Hungry Hound got to see their latest remodeling effort.Read the complete article at ABC 7 ChicagoFor all media inquiries, please email: northamericamediainquiries@ferrero.com.

Nutella® announces partnership with Food Banks Canada to help provide breakfasts

olidifies the brand’s commitment to the importance of breakfast. “This year has been a struggle for so many Canadians and we’re proud to partner with Food Banks Canada to support our communities and thousands of Canadian families,” said Joanne Farber, director of marketing, Nutella. “Nutella has been a part of breakfast tables for generations and now we can be there for even more families and help them share a breakfast together, especially during the holiday season.” Starting today, purchases of specially marked jars of Nutella hazelnut ...

CRUNCH BAR LAUNCHES NEW AD CAMPAIGN INTRODUCING “CRUNCHing” ACROSS MULTIPLE PLATFORMS

November 16, 2020CRUNCH®, the chocolate brand with a playful spirit that brings people together, is launching a new marketing campaign introducing a lifestyle trend and state of mind called “CRUNCHing.” The campaign features ad spots and digital content on CRUNCH’s social channels, YOUTUBE and via influencers to showcase how the simple act of eating a CRUNCH bar aims to provide fun, levity, and an uplift in today’s overly complicated world.Debuting with a :15 TVC spot and a range of video content across CRUNCH digital channels, additional :30 ...