THE FERRERO GROUP CONTINUES TO MAKE PROGRESS ON ITS 2025 PACKAGING COMMITMENT
quires a different approach to plastic usage, from production, consumption and reuse, to recycling and disposal. Ferrero joins Holy Grail 2.0, as associate partner Ferrero joins HolyGrail 2.0, facilitated by AIM – the European Brands Association as associate partner, deMONstrating its commitment to innovation in plastic packaging sorting and investing in pilot projects to improve current sorting technology gaps. The project aims to prove the viability of digital watermarking technologies for accurate waste sorting, resulting in more efficient ...