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2024-04-16

Keebler® Brings More Magic to “Me Moments” with Release of Sandies® Oatmeal Raisin

Keebler® Brings More Magic to “Me Moments” with Release of Sandies® Oatmeal Raisin

The delectable treat provides cookie lovers with a new addition to prioritizing time for themselves

April 16, 2024

Between work, home and social life, it’s tough to squeeze in moments of me-time. To help make those sacred moments as satisfying as possible, the Keebler® Elves are spreading more magic to consumers with the launch of Sandies Oatmeal Raisin.

Crafted by Ernie and the elves in the Hollow Tree™, Sandies Oatmeal Raisin are magically-baked shortbread cookies that feature oats and sweet raisins. Each bite delivers melt-in-your-mouth goodness that will transport you to a place where you can savor the little moments of time to yourself.

“We heard from our consumers that prioritizing ‘me moments’ are important, so we wanted to give our fans and cookie lovers everywhere a tasty new offering to enjoy these opportunities,” said Alicia Mosley, vice president of marketing at Keebler®. “Thanks to Ernie and the elves, the new Sandies Oatmeal Raisin flavor will allow people to hit the pause button and indulge in these moments for themselves as they enjoy the flavors of buttery shortbread and raisins.”

Keebler Sandies Oatmeal Raisin cookies are available now at retailers nationwide for a suggested retail price of $4.80.

For additional information about Keebler and embracing all your “me moments” visit Keebler.com and stay connected with Keebler on social media (Instagram, Facebook, X).

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About Keebler®
The Keebler Elves make more than 30 varieties of delicious cookies and sweet treats made from quality ingredients, including classic cookies like Fudge Stripes™, Chips Deluxe®, Sandies® and more. Ernie and the elves bring magic to family moments by delighting cookie lovers. Keebler® cookies are available at mass, grocery, and convenience stores nationwide. For additional information, please visit Keebler.com and stay connected with   Keebler on social (InstagramFacebookTwitterPinterest and YouTube).